Reach an auction cannot fake
Thousands of unique readers yesterday. More than a million page views and counting. They came for City Hall, the jail list, the storm, the highway. That is local attention Google does not own.
Boiler Bay Beacon · 2026 Media Kit
Advertise where Lincoln County actually reads
Google can rent you a box next to a search. We put you next to the news this coast opens on purpose: roads, City Hall, storms, crab prices. Professional ad design is included for coastal businesses. You get the message out. We keep independent news on the air.
- 203,461 Page views · 30 days
- 1,192,954 Page views · All time
- 2,378 Unique readers yesterday
- Local Lincoln County focus
Why the Beacon
Google cannot buy this habit
People open the Beacon because they want the unspun truth about this coast. Your sign sits in that daily circle, next to real news, not in a bid for whoever happened to search “near me.”
Next to real reporting
Your brand sits beside independent journalism, not clickbait. Context is the product. People trust the paper, so they notice who stands with it.
Phone in one hand
This coast reads on a phone, often with coffee in the other. Every unit is built for that scroll: photo print or skyscraper, nothing that fights the page.
Live in about a day
Stripe checkout. No monthly contract. Cancel anytime on Gateway and Skyscraper. Send artwork, or we design it. Most self-serve ads go up in about a day.
A service for this coast
Professional ad design, included
Every package includes a Beacon-made ad if you need one. Logo, offer, link, and colors if you have them. We know the layout because we built the paper. Many advertisers start with no artwork and go live with a unit we designed.
This is for coastal businesses. Lincoln City, Newport, Depoe Bay, Waldport, Siletz, Yachats, Toledo, and the rest of Lincoln County. If you serve this shore, we will make you look like you belong next to the news. National brands can still buy space. We just do not design for them.
- Included with Gateway, Skyscraper, and Major Sponsor
- Static JPG, PNG, or WebP. No GIFs
- Sized for photo print (3:2) or skyscraper (2:3)
- Swap creative later. We will rebuild if the offer changes
- Coastal businesses only. That is the whole point
Self-serve packages
Choose your placement
Two units fit this site: photo print and skyscraper. Every plan includes a link to your site and professional design for coastal businesses. Need something bigger? Build a custom package.
Starter
Gateway Ad
$101
/ month
Billed monthly via Stripe · no contract · cancel anytime
A 3:2 photo print next to our most-read stories. Homepage, articles, and key sections. Easy to fill with a photo, a logo, and an offer.
- 3:2 photo print on homepage and articles
- Built for phone readers on this coast
- Click through to your website or social
- Upload your art after checkout, or we design it
- Professional ad design included for coastal businesses
High visibility
Skyscraper Ad
$300
/ month
Billed monthly via Stripe · no contract · cancel anytime
A 2:3 poster in premium sidebar zones. Taller, harder to miss, more room for the offer as readers scroll the news.
- 2:3 skyscraper in high-traffic sidebar zones
- Priority rotation over Gateway
- More room for logo, offer, and a clear ask
- Upload your art after checkout, or we design it
- Professional ad design included for coastal businesses
Partnership
Major Sponsor
$3,600
/ year
$300 × 12. Same math as Skyscraper, locked for the year
A year-round partnership. You pick one unit that actually fits this site. You are backing the paper, and we put your name on it.
Photo print
3:2, same shape as Gateway
or
Skyscraper
2:3, same shape as the monthly poster
- Choose photo print or skyscraper after checkout. We will ask
- A third wide banner does not fit this site, so we do not sell one
- Year-round lock on that placement
- Sponsor recognition as a Beacon community partner
- Professional ad design and variations, included
- Priority contact with Rick and Justin
Gateway
3:2 photo print
Clean rectangle next to top stories. High frequency, easy to fill with a photo.
Skyscraper
2:3 poster
Tall vertical unit in premium zones. More room as readers scroll.
Major Sponsor
You choose one
Photo print or skyscraper for the year. No third banner. It does not sit well on this site.
At a glance
Compare packages
Self-serve for speed. Talk to us for multi-placement and sponsored campaigns. Design is included for coastal businesses on every plan.
| Feature | Gateway | Skyscraper | Major Sponsor | Custom |
|---|---|---|---|---|
| Price | $101 / mo | $300 / mo | $3,600 / yr | Quote |
| Creative size | 3:2 photo print | 2:3 poster | Photo print or skyscraper | Custom |
| Homepage & articles | Yes | Yes | Yes | Yes |
| Premium sidebar zones | No | Yes | If you pick skyscraper | Yes |
| Priority rotation | No | Yes | Yes | Yes |
| Sponsor recognition | No | No | Yes | Optional |
| Professional ad design | Included* | Included* | Included* | Included* |
| Year-round lock | No | No | Yes | If quoted |
| Sponsored story / newsletter | No | No | No | Available |
| Multi-month / multi-site bundles | No | No | No | Available |
| Dedicated contact | Team inbox | Team inbox | Priority | Rick + Justin |
* Professional ad design is included for coastal businesses. National brands can buy space. We do not design for them.
Beyond the rate card
Need a custom package?
Bigger goals need a bigger plan. We build campaigns for real coastal businesses: seasonal tourism, multi-location brands, civic sponsors, and long-term partners who want more than a single unit.
- Multi-placement bundles. Photo print plus skyscraper, category exclusives, or homepage takeovers
- Sponsored content. Branded storytelling that still meets Beacon editorial standards
- Newsletter and promo features. Land in the inboxes and homepage modules readers already open
- Seasonal and event campaigns. Crab openers, summer tourism, holidays, elections
- Community partner packages. Multi-month visibility that funds independent journalism
Form emails Justin Werner and Rick Beasley. We usually reply within one business day.
Request a custom quote
Tell us what you are trying to reach. No spam. A real conversation about your campaign.
Process
From click to live, fast
Self-serve packages ship through Stripe. Custom campaigns start with a short conversation.
Pick or plan
Buy Gateway, Skyscraper, or Major Sponsor online. Or send a custom request to Justin and Rick.
Checkout or quote
Stripe handles monthly or annual billing. Major Sponsors tell us photo print or skyscraper after checkout.
Creative
Upload your ad, or we design one. Coastal businesses only on design. Static JPG, PNG, or WebP. No GIFs.
Go live
Most self-serve ads are up in about a day. No contracts on monthly plans. Cancel anytime.
Audience
Who sees your ad
Every morning, thousands of readers turn to the Beacon for the guiding light to real news. Independent, local, and built for this coast: reporting, a digital newspaper, the jail roster, the capitol desk, weather, events. Google can bid on a keyword. It cannot sit next to the story that closed Highway 101. Your brand becomes part of that trusted daily circle. The Beacon recorded 203,461 page views in the last 30 days.
- Local residents
- Coastal visitors
- Business owners
- Civic-minded readers
- Mobile-first
- Year-round + seasonal
Coverage that draws them in
- 01 City Hall, county government & elections
- 02 Police, courts & public safety
- 03 Business, tourism & beaches
- 04 Weather, roads, storms & tides
- 05 Schools, sports & community life
Your contacts
Talk to the people who run the Beacon
Real humans. No ad network black box. Rick for advertising and story partnerships. Justin for digital packages, custom campaigns, and product placements.
Rick Beasley
Advertising · Editorial partnerships
Decades of coastal journalism and community relationships. Best first stop for sponsorships, local business ads, and how your brand fits next to the news.
Justin Werner
Publisher · Digital & custom packages
Owns the digital product: site, tools, and campaign structure. Best for custom packages, multi-placement bundles, and anything technical or multi-month.
FAQ
Common questions
How fast can my ad go live?
Most self-serve ads go live in about a day after we have your creative, or after we finish a design if you need one. Custom packages and Major Sponsor placements are coordinated with Rick or Justin so timing matches your campaign.
What file types do you accept?
Static images only: JPG, PNG, or WebP. No GIFs. We will confirm exact pixel sizes after checkout. No misleading claims, malware, or adult content.
Can I change my creative mid-campaign?
Yes. Send a replacement to the team and we will swap it. Major Sponsors and custom partners can run multiple variations. Cancel anytime on monthly plans.
Do you design ads?
Yes, professionally, and we have done it before. Included with every package for coastal businesses. After checkout (or on a custom quote), tell us you need one made. Send a logo, offer, URL, and brand colors if you have them. We build a clean unit that fits the Beacon layout. National brands can still buy space. We do not design for them.
Is Major Sponsor cheaper than Skyscraper?
No. $3,600 is $300 times 12, the same math as a year of Skyscraper. You are buying a year-round lock, sponsor recognition, design and variations, and a direct contact. You also pick the unit that fits: photo print or skyscraper. We do not sell a third wide banner. It does not sit well on this site.
Is there a contract? Can I cancel?
Gateway and Skyscraper are month to month via Stripe. Cancel anytime. Major Sponsor is an annual partnership for the year, not a discounted monthly rate. Custom packages are written clearly before you start.
What’s included in a custom package?
Whatever fits the goal: multi-placement bundles, homepage emphasis, sponsored content, newsletter features, seasonal flights, category exclusives, or community partner recognition. Use the form above or email Justin and Rick directly.
Who should I email, Rick or Justin?
Rick ([email protected]) for advertising relationships, local sponsorships, and editorial-adjacent partnerships. Justin ([email protected]) for digital packages, custom campaign structure, and multi-placement buys. The custom form goes to both so nothing falls through.
Can nonprofits or civic groups get a break?
Often yes. Tell us what you are promoting and your budget. We are independent and local. Community missions matter. Custom form or a short email is the fastest path.
Ready to reach the coast?
Self-serve in one Stripe click, or build a custom campaign with the people who publish the Beacon every day. We will help you get the message out. You help keep real news on this shore.
Rick: [email protected]
Justin: [email protected]
Secure Stripe billing
Mobile-optimized ads
Independent local news
Design for coastal businesses
Direct to Rick & Justin